Amazon wanted to thank their delivery drivers during the holiday season with a mobile tour, so “Deck the Hauls” was born.
The activation began in Los Angeles then made its way to Atlanta, all the while stopping at various Amazon warehouses where we surprised and delighted our drivers with giveaways and food. There were also photo opportunities and a video message from leadership thanking them for all their hard work. Depending on the size of the activation space, we either displayed the big build with the trailer, or a smaller build that mimicked holiday markets - with a modern twist.
